Entrepeneur | Creator | Storyteller
Your Corporate Communications Associate search is over!
Hi Stripe Team! 👋
I understand you‘re recruiting for an ambitious and intensely curious communications professional with a deep understanding of Stripe’s users, products, and business to join your Corporate Communications team.
A self-starter who is knowledgeable about the current media landscape, capable of developing and executing creative communications ideas and opportunities, and who thrives off of building connections with others.
An organized person who can handle media inquiries, incidents, and crises.
I’m a generalist comfortable wearing many hats, and I believe I could add real value to the Stripe team
I’m a Stripe user who spends countless hours every month on the product catalog for two different businesses, tweaking prices, localizing currencies, and testing discounts.
I’m a self-starter who put my communication skills to the test by building my own business, Threads Earrings, from scratch. By using clear, compelling messaging driven by customer insights, I managed to surpass over 3,000 sales worldwide and counting.
In all my roles, I have imagined, created, and distributed content into every significant channel of note in the current media landscape.
I’ve organized campaigns and generated bespoke pitches for media, journalists, and podcasters to position Memrise and its CEO as experts in AI. As a result of these connections, I successfully established our CEO as a go-to source for AI insights, contributing to TIME Magazine's designation of Memrise as the #2 EdTech Company in the world.
And that’s just a preview of my experience and qualifications for this position…
Threads Earrings
Connecting with Audiences & Finding the Right Story
When I founded Threads Earrings, I spent hours in DMs, TikTok trends, Etsy messages, and reviews—figuring out what excited people and how to make it even better. I wasn’t just selling earrings; I was spotting patterns in what people loved, searched for, and used to express themselves. That meant being creative and rapidly adapting by:
✅ Making ‘Fine Line’ earrings the second Harry Styles dropped an album.
✅ Pivoting to influencer marketing and partnerships when I noticed I was getting traction through their organic word-of-mouth.
✅ Creating social posts that matched current music, film, and media trends.
For me, communication is listening, adapting, and telling a story people actually care about. Spot the trend, craft the message, make it stick.
doing it at scale...
At Memrise, I took that same mindset and applied it at scale. After running 100+ user interviews, the team and I realized something that completely shifted how we positioned the brand:
People learn a language to connect, build identity, and belong—not just to memorize words. Whether it’s speaking Spanish with family or starting fresh in Tokyo, it’s about being part of something bigger. So we stopped selling “language learning” and started selling:
✅ Confidence to speak with locals.
✅ A sense of belonging in a new culture.
✅ The ability to reclaim heritage and family connections.
I did this by making language learning more innovative through...
✅ Partnering with films like Universal's Puss in Boots: The Last Wish and DC's Blue Beetle
✅ Creating trending social content that highlights the connection you create through language learning
✅ Generated music-related language learning content for relevant artists like Taylor Swift and Maluma
Just like people don’t buy earrings—they invest in self-expression—people don’t buy an app. They buy what it empowers them to do.
📢 Crisis PR at Scale
– Managing the Memrise Backlash
Not all brand stories are smooth. Before I handled Reddit backlash at Memrise, I had my own tiny PR crisis with bad Etsy reviews. At both levels, the lesson was the same—transparency and communication matter.
Memrise made the call to remove community courses, and, well—the internet had some feelings about it. App ratings dropped, Reddit was on fire, and frustrated users let us know exactly how they felt. But we knew that shifting focus to structured courses with native speaker content was the right move. The challenge? Reframing the story and earning back trust. I worked closely with our CS, Product, and Growth Marketing teams to:
✅ Monitor sentiment in real-time and track where frustration was growing.
✅ Launch targeted CRM campaigns explaining the shift to 3M+ users.
✅ Engage with press and community platforms to keep messaging clear.
✅ Support the CS and Product team in managing hundreds of Zendesk tickets.
✅ Write and produce a video explaining the new Memrise and why it mattered.
This wasn’t just about damage control—it was about actually listening, acknowledging frustrations, and making sure users understood the "why." And over time, it worked. People who left started to return, and we built back trust by staying transparent and focused on what truly helped users learn.
Migration blog #1
Updated reviews
Something I’ve taken from these experiences is that change is inevitable, and so are questions and concerns. I can’t always predict them, but if I stay on top of it, listen, and adapt, I’ve found that people who truly identify with what you've created are more likely to stick with you.
The Wagyu steak ad probably won't land at a vegan market
What started as a small business lesson became the foundation of my brand work. At Threads Earrings, I learned that the right message only works if it’s in the right place—TikTok and Instagram drove more sales than Etsy ads simply because that’s where my audience was.
I took that same approach to Memrise, a language-learning app with 75M+ users, and applied it at scale. Our goal was to establish Memrise as a leader in AI-powered language learning, so we focused on both crafting the right message and making sure it reached the right people. That meant showing up in spaces where industry experts, decision-makers, and engaged audiences were already paying attention.
To bring that to life, I...
✅ Secured high-profile speaking opportunities for our CEO and CSO to share Memrise’s AI innovations in impactful spaces.
✅ Booked podcasts to discuss the future of AI-driven language learning with engaged listeners.
✅ Placed Memrise at conferences like Ai4, reaching 500+ industry leaders to establish thought leadership.
✅ Landed a TEDx Talk to showcase Memrise’s AI-powered approach on a global stage.
It wasn’t just about getting press—it was about making sure Memrise was part of the conversation in the spaces that mattered most.
Podcasts
Speaking engagements
I also helped manage PR efforts with an external team, landing Memrise in Forbes, Digital Trends, Andoid Authority, and The Verge for film partnerships and music-centered courses achieving the following results in 2024:
Earned Media
I’ve Been in the Stripe Dashboard More Than I’d Like to Admit—Now Let Me Put That to Use
I’ve spent hours tweaking prices, localizing currencies, and running discount experiments at Memrise, so I know what it’s like to be on the other side—in the dashboard, making real decisions that impact growth. Before that, I was running my own business, figuring out marketing, adjusting pricing to match demand, and handling every customer message myself. I’ve been in the weeds, making the kinds of choices Stripe helps businesses navigate every day. That’s what makes for the best storytellers—not just knowing how to craft a message, but actually understanding the people it’s for because you’ve been in their shoes.
I know firsthand that the best storytellers aren’t just great with words—they understand the people behind them. That’s why Stripe’s user-first approach makes so much sense. You see it in:
✅ Stripe Sessions, where businesses shape the roadmap in real-time.
✅ Indie Hackers, which gave founders a space to connect and share insights—helping Stripe better understand early-stage businesses. (Even though it’s independent again, it still reflects Stripe’s mission.)
✅ Stripe’s ability to listen, adapt, and build products that help businesses scale.
It’s the same way I approach communications—turning real insights into stories that connect. And I’d love to help tell Stripe’s.