Memrise – London, England

Manager of Special Projects, Sept 2023 – Present

Executive Assistant to CEO, Oct 2022 – Aug 2023

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• Project-managed partnership with DreamWorks, garnering over 14 million ad impressions
• Oversee all aspects of Customer Relations Management (CRM), including sending emails, in-app messages, and push notifications to 2+ million users in 24 languages
• Ran CRM campaigns which produced both the highest day and month of billings in the company’s history
• Launched a new email onboarding flow, increasing revenue per enrolled user by 4.7X compared to the legacy flow

• Drove 65% YoY growth in new sales in January 2024 by increasing AOV and implementing new discount strategies
• Optimized Meta ad creatives, lowering CPA by 4X—from $8 to $2 per lead—through targeted messaging and high-performing “situational fluency” ads

• Produce commercials and ad campaigns tailored for large social media audiences
• Spearhead and manage internal public relations activities
• Produced content relating to emerging trends in the music and film industry, earning recognition from La Depeche, Popverse, and CNN-News 18, among others
• Run and analyze the performance of various paid and organic social media campaigns

• Design and execute pricing experiments using Stripe, optimizing localized pricing, discount strategies, and subscription models to drive revenue growth and improve conversion rates
• Provide support to the CEO and CSO in making strategy-related decisions
• Interview users to improve product-market fit

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Just A Bite Better – London, England

Communications Manager, Oct 2022 – Present

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• Produce creatives and copy for all CRM, blogs, and social media to foster brand awareness • Manage back-end development of app and website
• Design and develop User Interface and User Experience for app and desktop
• Generate HubSpot website page designs and create pages

• Run pricing tests using Stripe, experimenting with localized pricing, promotional offers, and subscription models to improve conversions and revenue performance

• Analyze reports on website user flow using Google Analytics and Data Studio

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Threads Earrings - Remote

Founder and owner, April 2020 – Present

• Developed innovative brand strategies to maximize brand authenticity
• Meticulously track expenses and resource allocation to optimize campaign effectiveness
• Oversaw fulfillment of over 3,000 sales, earning close to a 5-star average
• Established captivating social media partnerships with emerging creators and musicians to enhance brand visibility

• Collect data via surveys and user interviews to inform strategic development

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The Shark Group – Remote

Shark Tank Brand Partnerships and Special Projects Intern, Jan 2022 – May 2022

• Crafted company-wide newsletters on modern trends
• Collaborated with the company president to overhaul brand strategies for large social media audience
• Spearheaded marketing campaign for The Shark Group
• Helped team develop book promotions, social media campaigns, influencer outreach, and project-launch ideas

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CBS – Los Angeles

CSI: Las Vegas Production Assistant, May 2021 – Aug 2021

• Ensured a smooth production process by assisting directors and talent in a fast-paced environment • Created engaging content for various social media platforms

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Jerry Bruckheimer Films – Los Angeles

Pre-Production Intern, May 2017 – Aug 2017

• Conducted thorough script-coverage, analyzing and summarizing scripts for evaluation

Education

Emerson College – Boston, MA

• BS Communication Studies, with emphasis on Creative Industries and Public Relations

• Graduated Summa Cum Laude, Dean’s List

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Arcadia University – London, England

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Technical Skills

• Social Media Management (Meta Ads Manager, Google Ads, Reddit Ads,

• Linkedin Ads)

• CRM Management (Braze)

• Pricing Tools (Stripe, Chargebee)

• Market Research, Surveys, and User Testing (UsabilityHub, Userlytics)

• UI/UX Design (Figma)

• Web Design (HubSpot, Wix)

• Data Analysis (Universal Google Analytics, Data Studio)

• Graphic Design and Photo Editing (Canva, Adobe Lightroom Classic)

• App Store Optimization (Apple Connect, Google Play Store)

• Pricing Platform Management

• AI Tools (GPT, Replit, Perplexity.AI, Sora, Cursor)